Unlock Hidden Amazon Trends: Advanced Research Techniques

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Staying ahead of the competition on Amazon requires thorough Amazon product research, particularly for sellers utilizing Fulfillment by Amazon (FBA), where informed inventory decisions are crucial for success. Whether just starting your FBA journey or already managing an established store, learning to identify emerging trends can give you a significant advantage. 

In this article, we’ll explore some advanced techniques for spotting the next big products and optimizing your Amazon store for success.

Why Emerging Product Trends Matter?

Spotting an emerging product trend early can set your business up for rapid growth. Imagine being among the first sellers to tap into a hot new item before the market becomes saturated. Not only can you enjoy higher profit margins, but you can also establish your brand as a leader in that niche. 

With advanced Amazon product research techniques, you can effectively plan your inventory and refine your marketing strategies. This becomes even more crucial when using FBA, as aligning your inventory with trending products can streamline shipping and improve customer satisfaction.

Here are some advanced Amazon FBA product research techniques that you can try. 

1. Leverage Amazon’s Product Opportunity Explorer

Source: https://sell.amazon.com/blog/product-opportunity-explorer 

One of the best ways to stay ahead of product trends is to use Amazon’s Product Opportunity Explorer. This tool is designed to help sellers analyze product niches and find unmet consumer demands. It allows you to dive into real-time data and customer search patterns, giving you insight into what shoppers are looking for but can’t easily find.

For example, if you notice a rise in searches for eco-friendly water bottles with limited availability, you could be one of the first sellers to jump on the opportunity. 

The tool also gives information on the competition level in various product categories, helping avoid overcrowded markets.

Here’s what you can do with the Amazon Product Opportunity Explorer. 

• Identify unmet customer needs by analyzing search and competitor data.
• Track customer search and purchase behavior to refine product listings and target demand.
• Explore product niches with detailed data on trends, top-selling products, and competition.
• Utilize customer review insights to improve product offerings based on feedback.
• Spot opportunities in low-competition areas, like niches with few Prime offers or Sponsored Products.

You can set up regular searches with the Product Opportunity Explorer to track new trends over time and adjust your strategy for product research on Amazon accordingly.

2. Utilize Advanced Tools for Next-Level Amazon Product Research

Several advanced tools can elevate your Amazon product research to the next level, providing powerful insights into market trends, competition, and product performance. Leading platforms like Helium 10, Jungle Scout, and Viral Launch offer trend-spotting and data analytics features that can give you a significant edge. 

For example, Helium 10’s Trendster tool and Jungle Scout’s Product Tracker both monitor fluctuations in sales performance over time, highlighting emerging trends. Viral Launch’s Market Intelligence tool uses historical sales data to predict potential product success. 

By combining these insights with Amazon’s Best Sellers Rank (BSR) data, you can identify products gaining traction early, allowing you to time your launches and marketing strategies to capture market demand effectively.

3. Analyze Amazon’s Best Sellers Rank (BSR)

Source: https://sell.amazon.com/blog/amazon-best-sellers-rank 

The Best Sellers Rank (BSR) is one of the most reliable indicators of a product’s performance on Amazon. By keeping an eye on how products move up and down in rankings, you can identify trending products early.

Here’s how it works: a lower BSR means a product is selling well. If you see a product in a niche starting to climb the BSR rankings consistently, it’s likely part of an emerging trend. Monitoring the BSR allows you to track rising stars in your niche and capitalize on them before your competitors.

Check the BSR rankings regularly for products showing consistent growth. These are strong indicators of upcoming trends.

4. Time-Series Forecasting for Accurate Predictions

If you’re ready to dive into advanced analytics, time-series forecasting models are a great way to predict future trends. While this sounds complex at first, it simply involves analyzing historical data to forecast future sales patterns.

Amazon Web Services (AWS) provides resources like Amazon Forecast, which uses machine learning to offer accurate predictions on sales and demand. Additionally, tools like Forecast Pro and Tableau can help visualize trends and perform advanced analytics on historical data, allowing sellers to anticipate which products are likely to trend based on past performance and consumer behavior.

By leveraging these forecasting models, you can gain a significant edge in planning your inventory and pricing strategies. Use time-series forecasting alongside your traditional research tools like Helium 10 and BSR to get a comprehensive view of upcoming trends.

5. Don’t Overlook External Sources like Google Trends

While Amazon’s tools are essential for product research, incorporating external tools like Google Trends can give you a broader perspective on market demand. Google Trends, for example, allows you to compare search volume trends, helping you spot emerging consumer interests before they fully appear on Amazon. Additionally, Pinterest Trends provides insight into product interests that are gaining traction on social media, and AnswerThePublic reveals common consumer questions and interests around specific topics.

For instance, if searches for “sustainable fashion” are trending on Google, you can look for related product opportunities on Amazon before the market becomes oversaturated. 

Combining insights from Google Trends, industry reports, and the chatter on social platforms like Twitter and Instagram gives you a well-rounded view of consumer interests. This comprehensive approach not only sharpens your product research but also helps you stay ahead of competitors by aligning your inventory with evolving trends and market demands.

How a Virtual Assistant Can Help

If keeping up with all these trends feels overwhelming, consider hiring a virtual assistant for Amazon product research. They can not only help you with better product research but also help track trends, manage inventory, and even handle customer service. Virtual assistants can also help with competitive analysis and keyword optimization, keeping your listings up-to-date with the latest trends. By handing over such tasks and activities to an Amazon virtual assistant, you free up time to focus on higher-level strategy and scaling your business.

Ready to Spot the Next Big Amazon Trend? Start Now!

In today’s fast-paced eCommerce world, staying ahead of the curve is essential. Embrace the power of advanced techniques like Amazon’s Product Opportunity Explorer, Helium 10, and time-series forecasting to spot emerging product trends early. 

But remember, the journey doesn’t stop here. As Amazon continues to evolve, let your willingness to experiment and adapt be your guiding light. Start applying these strategies today, and watch out for new opportunities. You can also consider exploring professional service providers or hiring Amazon virtual assistants to help you achieve these goals.

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Author Bio – Allyson Tobin is a functional consultant working at Virtual Assistant India and has an experience of over five years in the industry. She currently leads a team of skilled virtual assistants who offer various business support activities to organizations of all niches and sizes.