I get this question a lot: how do you unarchive an Amazon campaign. In the highly competitive world of online retail, running successful Amazon campaigns is essential for driving traffic and boosting sales. However, there may come a time when you need to stop a campaign for various reasons. Because Amazon does not permit archived campaigns to be unarchived, we highly recommend using the Pause option instead.
Understanding Amazon Campaign Archiving
If you’re new to Amazon advertising, you may be wondering what exactly campaign archiving entails. Archiving a campaign essentially means ending the campaign forever. This means it will never be able to run again. In other words “how can you unarchive an Amazon campaign” – you can’t.
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Because campaigns gain relevancy and algorithm understanding over time, it is never a good idea to decide to archive a campaign. It is always better to pause them in case you want to start it again in the future
Why Might You Archive an Amazon Campaign?
The only reason to archive a campaign is if you 100% will not use it in the future. This could be if the campaign was created in error or if it would be damaging to run the campaign for example.
The Importance of Pausing Your Amazon Campaign
Instead of archiving a campaign when you want to take a break, use pause. Unpausing your campaign allows you to pick up where you left off and keep the history and relevancy that has built up over time.
What Do You Do if You Accidentally Archived a Campaign?
If you archived a campaign by accident the best you can do is start the same campaign from scratch and build up the performance again.
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